The Colgate 360 Optic White Advanced Medium Whitening Manual Toothbrush features an advanced multi-action bristle design (vs. an ordinary flat trim toothbrush) and an innovative cheek & tongue cleaner design to remove bacteria from teeth, tongue, cheeks, and gums. The toothbrush also features spiral polishing bristles that help to remove surface stains from teeth, for a naturally whiter smile. It also features an ergonomic handle so that it fits comfortably in your hand. Flexible finger grips help the toothbrush to stay in place; reducing slippage and allowing for more precise maneuvering as you brush your teeth. Available in both soft and medium bristles. At Colgate, we make products that promote healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re championing optimism – we are committed to creating a healthier planet and working every day to create healthy smiles for all.