The Colgate Gum Health Ultra Soft Manual Toothbrush features 100% of our Ultra Slim, Floss-Tip bristles* which cause significantly less gum irritation and yet clean 2.4x deeper between teeth**. A study has shown 300% better gum health improvement*** over time, which means a reduction in gum bleeding. * This brush does not replace Flossing ** vs. a regular soft flat trim toothbrush ***Reduction in gingival bleeding vs. regular soft flat trim toothbrush At Colgate, we make products that promote healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re championing optimism – we are committed to creating a healthier planet and working every day to create healthy smiles for all.